Friday, November 1, 2013

H&M Design Award 2013

 Like last year H&M presented it's annual design prize for the rising fashion talents.
Twenty-four students were given the opportunity to come to Stockholm to meet with H&M’s Head of Design Ann-Sofie Johansson and members of the design team. Ann-Sofie and the team then decided which eight candidates would proceed to the grand final in London where the winner was chose. 
Minju Kim, a 27 year-old graduate from the Royal Academy of Fine Arts in Antwerp, was selected by the jury  for her collection which transformed characters into outfits. Her "Dear my friend" collection was inspired by Japanese manga. What caught the jury attention were the playful and colorful  designs of Kim. “These pieces by Minju Kim show H&M’s commitment to the future of design and to helping move fashion forward,” says Ann-Sofie Johansson, H&M’s Creative Head of Design.  As part of her overall prize, nine women's pieces and two accessories have been developed with the H&M design team. 
The collection will be available from October 17 at selected H&M stores.
Take a look at her collection and the other finalist.
Minju Kim collection campaing 
 Minju Kim's H&M design award 2013 winner collection 

The other finalists 
Alba Prat
Daniela Salazar
Eleonora Bruno
Erik Litzen
Maia Bergman
Mark Tan
Thom Barends

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